About TrueTouch
Born at a Florida beach bar. Built for better.
Why We Started TrueTouch
After a combined 60 years in the flooring industry, we knew there had to be a better way to do business. In 2017, TrueTouch was founded by two partners who met at a bar in the Florida Keys and shared the same vision: to build a flooring company that delivers beautiful, high-performance products without the corporate fluff.
From day one, our mission has been to create great products at fair prices, work with people we actually like, and treat every partner with the respect and transparency they deserve.
Who We Are
We’re a lean but mighty crew based in New Smyrna Beach, Florida—best known for great surf, good vibes, and a few shark sightings. Despite being based in sunny Florida, our mighty team operates nationally and supports large-scale distribution partners across the U.S.
We may keep things casual, but our standards for quality, service, and partnership are sky-high.
What We Believe In
No jerks allowed. Life’s too short to work with people who don’t vibe with us.
Fun is mandatory. We’re surfers, sailors, and beach people—and we bring that energy into our brand.
Respect the planet. Sustainability is a consideration in every decision we make.
Design with intention. We create products that our partners actually want, not just what we think is best.
Keep it real. We value open communication, honesty, and delivering on our commitments.
The TrueTouch Culture
At TrueTouch, we believe that work should feel good. We value flexibility, innovation, and the freedom to do things differently—from beachside meetings to collaborative product design. We’re a team in the truest sense of the word, and we treat every partner like they’re part of it.
Let’s build something better, together.