Sustainability Impacts Everything at TrueTouch
We’re a small company doing big things.
Every Floor Makes a Difference
Sustainability isn’t just a value at TrueTouch—it’s a built-in part of every product we sell. Thanks to our partnerships with 4ocean and One Tree Planted, every 100 square feet of flooring purchased:
Removes 1 pound of plastic from the world’s oceans, rivers, and coastlines
Plants 1 tree in a region that needs it most
In 2023–2024, our customers helped us pull over 50,000 pounds of trash from marine environments. In 2025, we’re on track to remove over 250,000 pounds—a 500% increase. These are third-party verified results, backed by real action, not just promises.
Built Better—From Forest to Finish
Our MonoTech line is made from factory-owned plantation forest trees, grown on a renewable 7-year cycle. We choose to work with manufacturing partners who believe in sustainable business practices and reduce waste. We’re working toward expanding our sustainable offerings across all product categories, always balancing fashion, function, and footprint.
All of our factories are GreenGuard Gold certified, and we’re exploring ways to go even further:
Future product components made from ocean plastic
Sample medallions made from 4ocean-reclaimed materials
Potential use of recycled or seaweed-based pallets
More efficient, consolidated warehousing
Exploring electric freight solutions (and yes, a golf cart commute)
Our office spaces are intentionally small, minimal, and paper-light—and we’re always looking for ways to improve.
Partners in Real Progress
At TrueTouch, we don’t just talk sustainability—we back it with action through partnerships that deliver measurable results.
4ocean
We proudly support 4ocean, a certified cleanup organization dedicated to ending the ocean plastic crisis. For every 100 square feet of flooring sold, we fund the removal of one pound of plastic waste from the world's oceans, rivers, and coastlines. In 2023 and 2024 alone, that added up to over 50,000 pounds of plastic removed—and we’re on track to hit 250,000 pounds in 2025.
Beyond cleanup, 4ocean’s efforts create living-wage jobs in communities directly affected by marine pollution. It’s local action with global impact—and it’s built into every box of flooring we sell.
One Tree Planted
For every 100 square feet of flooring sold, we also plant one tree through our partnership with One Tree Planted, a reforestation nonprofit that supports global biodiversity and climate resilience. From wildfire recovery in North America to rainforest restoration in the Amazon, every tree we help plant supports a healthier planet and a more sustainable future.
These aren’t side projects—they’re core to who we are and how we operate. Because if we’re not helping build a better world beneath your feet, we’re not doing our job.
