TrueTouch Completes Its National Distribution Network with FlorStar Sales
FloorDaily.net and Floor Covering News recently covered a major milestone for TrueTouch Floors: the addition of FlorStar Sales completes the company’s national distribution network in less than two years.
FlorStar will expand TrueTouch availability throughout Michigan, Illinois, Wisconsin, North Dakota, South Dakota, Nebraska, Minnesota, Iowa and select Indiana counties. The partnership launches with the Tsunami Waterproof WPC Collection, with Predator and Momentum MonoTech collections following.
Building a national distribution footprint this quickly is an important step in TrueTouch’s growth. It gives more dealers and retailers access to differentiated flooring technologies while creating the foundation for future product introductions across the country. Not bad for something that started with a handshake in Key West.
Read the full article at Floor Covering News →
