TrueTouch in the News
Explore the latest TrueTouch Floors news, product announcements, industry recognition and conversations featured in leading flooring publications.
July 28, 2026
TrueTouch Completes National Distribution Network with Addition of FlorStar Sales
FloorDaily.net
TrueTouch’s partnership with FlorStar Sales expands product availability across the Upper Midwest and completes the company’s national distribution network in less than two years.
July 28, 2026
TrueTouch Partners with FlorStar Sales
Floor Covering Weekly
The new FlorStar Sales partnership brings TrueTouch products to nine Midwestern markets, beginning with the Tsunami Waterproof WPC Collection and followed by the MonoTech Predator and Momentum collections.
June 18, 2026
Rigid Refined
Floor Covering Weekly
This roundup of emerging rigid-core design trends features TrueTouch’s Hawaii 5.0 SPC collection and its vibrant, island-inspired color palette.
June 17, 2026
Performance Redefined
Floor Covering Weekly
This in-depth profile explores TrueTouch’s rapid growth, distribution-first business model and commitment to pairing high-performance flooring innovation with distinctive marketing and sustainability.
May 5, 2026
2026 GreenStep Awards Nominees
Floor Covering Weekly
TrueTouch’s MonoTech Predator Collection is recognized among the 2026 GreenStep Awards nominees for combining plastic-free, recyclable flooring with efforts to raise awareness of declining shark populations and support ocean cleanup.
March 9, 2026
Products with a Purpose
Floor Covering Weekly
The feature highlights MonoTech Momentum’s waterproof, pet-proof and scratch-proof real-wood performance, along with its organic construction and support for ocean cleanup and tree-planting initiatives.
January 21, 2026
Dialing into Details
Floor Covering Weekly
Coverage from the Southwest Flooring Market spotlights TrueTouch’s Momentum waterproof wood collection for combining performance and design with organic, recyclable and hypoallergenic materials.
November 19, 2025
Josh McGrane Discusses TrueTouch’s Momentum at NAFCD and the Launch of SoftTouch Carpet
FloorDaily.net Podcast
Josh McGrane discusses TrueTouch’s growing distributor momentum, the launch of SoftTouch Carpet imported from Turkey and the addition of industry veteran Ralph Boe to the team.
November 19, 2025
Ralph Boe Joins TrueTouch as a SoftTouch Carpet Consultant
FloorDaily.net
Industry veteran Ralph Boe joins TrueTouch as a consultant supporting the company’s SoftTouch Carpet offering in the United States and Europe, bringing decades of flooring leadership experience.
September 26, 2025
TrueTouch Expands Partnership with William M. Bird
Floor Covering Weekly
William M. Bird expands its TrueTouch partnership to distribute the MonoTech EVOLV and Momentum collections across eight Southeastern states, extending access to the company’s high-performance, sustainable wood flooring.
April 15, 2025
Josh McGrane and Stephen Yates Discuss the Innovation and Marketing That Define TrueTouch
FloorDaily.net Podcast
TrueTouch co-founders Josh McGrane and Stephen Yates discuss their long-standing partnership, distributor-focused strategy, 4ocean sustainability program and the product innovation driving the brand.
February 6, 2025
TrueTouch Forms Strategic Partnership with Certified Carpet
FloorDaily.net
The Certified Carpet partnership expands distribution of TrueTouch’s MonoTech EVOLV and Momentum collections, along with Coast European Oak, Tsunami WPC, Pointe Break laminate and Barrel Roll SPC.
February 3, 2025
TrueTouch Floors Forms Partnership with William M. Bird
FloorDaily.net
TrueTouch’s strategic partnership with William M. Bird strengthens the company’s distribution network while supporting its broader focus on innovative flooring and environmental initiatives.
January 6, 2025
TrueTouch and William M. Bird Announce Partnership
Floor Covering Weekly
The partnership begins with Coast European Oak and Tsunami WPC distribution in Florida, with plans to introduce TrueTouch’s MonoTechnology flooring across William M. Bird’s broader Southeastern footprint.
November 20, 2024
Josh McGrane Discusses the Launch of MonoTech EVOLV
FloorDaily.net Podcast
Josh McGrane introduces MonoTech EVOLV, an innovative waterproof flooring made almost entirely from wood, and explains the distribution network established to support its launch.
June 19, 2023
ONIT Worldwide Partners with 4ocean
FloorDaily.net
ONIT Worldwide announces its One Pound Promise with 4ocean, pledging to remove one pound of ocean plastic for every 100 square feet of TrueTouch flooring sold.